Project Kesher Ukraine Launches Breast Cancer Initiative

Marking Global Breast Cancer Awareness Month, Project Kesher Ukraine has partnered with the local clothing brand MustHave and the Inspiration Family Foundation to launch the "Be Your First Priority" initiative. The collaboration aims to support the more than 12,000 women diagnosed with breast cancer annually in Ukraine by spotlighting the importance of early detection, reducing the stigma and fear around adult oncology and raising funds to provide essential cancer therapies for those in need.

MustHave's exclusive collection—featuring shirts, sweaters, scarves and more—carries the empowering message “Be Your First Priority” embroidered in pink and white, symbolizing the importance of both physical and emotional self-care. The launch event on October 1st included a public talk featuring expert speakers who discussed the journey through cancer treatment and recovery. By uniting NGOs, businesses and the medical community, this collaboration provides a vital platform to connect Ukrainian women with critical health resources.

Additionally, Elle magazine is amplifying the initiative through a special project that features breast cancer survivors sharing their stories and offering advice on overcoming the disease.