Helping a Ukrainian Entrepreneur Re-enter the UK Market

With the help of Project Kesher’s Women’s Opportunity Fund (WOF-UA), Ukrainian entrepreneur Anna Horbenko attended a major UK food industry event, a major step toward expanding her business internationally.

As the founder of the Healthy Tradition and Healatte brands, which produce health-focused foods that are free from preservatives, allergens and sugar, Anna had already entered the UK market when the pandemic followed by Russia’s invasion derailed her progress. She’s been able to regain much of her momentum, once again reaching UK consumers, thanks to her persistence and funding by WOF-UA. 

“The support allowed us to participate in one of the key events in the UK. This is incredibly valuable in such difficult times,” she said.