Project Kesher Ukraine Launches New Social Video for ‘16 Days Against Violence’ Campaign

Project Kesher Ukraine (PKU) has released a new social video for the global 16 Days Against Violence campaign, with support from Ukrainian cinemas that are screening it throughout November–December.

The clip features men from various professions speaking out for a society where everyone has the right to safety and respect — emphasizing that gender-based violence cannot be addressed without men’s active participation.

“Violence is not a private matter but a systemic human rights violation,” said Vlada Nedak, CEO of Project Kesher Ukraine. “Men’s voices in this video are an important step toward a safer, more responsible society.”

For over 30 years, PKU has worked nationwide to support women through education, information, and psychological assistance. This video continues that mission by encouraging open, stigma-free conversations about violence and urging communities to act rather than turn away.