Travel Grant Fuels Ukrainian Entrepreneur’s Success at Prestigious Italian Exhibition

The latest recipient of the Women’s Opportunity Fund of Ukraine (WOF-UA) travel grant, Liliya Pushnyak, used the funds to attend the prestigious Pitti Immagine Filati 2024 exhibition in Florence, Italy. The event, focused on knitwear and yarn, provided Liliya with added insights and inspiration, helping her build PUSH, her Kyiv-based women’s clothing brand.

"PUSH in English means pushing and encouraging action, which is so relevant for our country right now," Liliya shared. "I created my brand at the beginning of the war. With the grant support, I could attend this modern exhibition and realize the direction to move forward!"

The Women's Opportunity Fund (WOF-UA) continues to empower Ukrainian women by providing travel grants to businesswomen and representatives of women's organizations. These grants facilitate professional development and international collaboration by covering transport costs, short-term accommodation, registration fees and insurance for professional or educational trips abroad.