Partnership with Ukrainian Football Club

Project Kesher Ukraine has partnered with the Ukrainian football Club 'Kryvbas' to develop a groundbreaking code of ethics to set coaching standards in women’s sports. The partnership echoes FIFA's focus on women's football and equality in 2023. Vlada Nedak, PKU CEO, notes the importance of the physical and emotional safety of athletes saying, "Together with the football club, we are combining efforts to make our code of ethics an effective tool in combating sexism and gender-based violence in sports."

The new code was unveiled on December 1st at a stadium in Kryvyi Rih, drawing coverage from over 10 local media outlets after the press briefing. Currently, the document outlines nine key commitments for prospective signatories, encompassing both professional and amateur football and sports stakeholders.