Project Kesher trained women advocating for women's health and breast cancer awareness

Breast Cancer Awareness

PK-trained leaders get information out into the community and confidently address taboos that might prevent women from seeking tests and treatment for sexual health issues, breast cancer, postpartum depression, and more. Working with women, health care professionals, NGOs, and academic institutions, these programs get women accurate information about reproductive health care, community resources for a wide range of health concerns, and access to tests and treatments. Groups provide support and community for women going through differed health and mental health crises. The goal of PK advocacy programs in this area is to remove the taboos so deeply ingrained in Russian and Ukrainian society, around women’s bodies and health.

In 2018-2019 activists from 73 Jewish communities in Russia, Ukraine, Belarus and Moldova worked on a wide variety of women’s health initiatives this year, conducting more than 350 activities that engaged 34,000 people directly and 1,000,000 indirectly through mass media, social media and public campaigns. More than half of PK health activities in the region worked to raise awareness about breast cancer.

In 2018, Project Kesher Ukraine launched a podcast and campaign, The Truth About Women’s Health, funded by Grand Challenges Canada, to provide evidence-based information, health policy news, and advice on how listeners can advocate for their needs. PKU reached 353,960 listeners in the first year, and engaged 20+ healthcare institutions and senior leadership in collaboration over content.  The Truth About Women’s Health was broadcast on Ukraine’s Hromodske Public Radio and included social media campaigns on Youtube and Facebook. PKU’s website provided articles written by health care experts, interactive content, and links to gynecological screening resources in their communities. PKU’s work is providing truthful and unbiased information on women’s physical, mental, sexual, and reproductive health.